The book was well paced and well written. And certainly, Ravi Subramanian is one of India's better English writers. The language flows easily for Ravi and the story is viable. I must mention that I was able to complete the book in roughly 3 hours, which is generally a praise to the writer than to the reader.
The setting of the story is interesting. It is the publishing industry itself which is of course, the author's forte. Aditya's 'gyan' reflects the author's inherent understanding of how the business works and the subtle name dropping excellently compliments the 'gyaan' creating a sense of expertise of Aditya's character as well as building him up as a rockstar author. It's a good read for any aspiring author and almost a 101 on publishing. His references to BlogAdda also makes us feel part of this journey of a book from a writer's idea to manuscript to an author's published product on the bookshelves. I was happy to see that our author also touches upon on the issue of plagiarism and treats it with such contempt. We need more people of his stature to come out and say it because it should not be tolerated in any industry, and even more so in the publishing industry.
On this note, I would like to make an unrelated comment. I was somewhat disappointed that the book mentioned Ashwin Sanghi's first book in the passing, even though it (The Rozabal Line) has some clearly plagiarised lines. I do enjoy his other books, The Chanakya's Chant and The Krishna Key and plagiarism happens in other industries as well like The Valley of Astonishment played in London but since this issue was mentioned in the book I thought talking about The Rozabal Line was unnecessary.
In conclusion, Ravi Subramanian is a good writer. His product is easy English flowing beautifully on a well researched topic and showcasing him as a leading author in our country who knows the ins and outs of the business. I am sure he is capable of a writing a brilliant piece of page-turning fiction (much like this book) from start to end. And I am also sure he can convert one of his brilliant books into a full-fledged screenplay. I think he short changed the book at the end into a screenplay, at the expense of his book readers.