Activity: Bell Bajao is a high profile national campaign using innovative media outreach throughout India. With the support of the Ministry of Women and Child Development and campaign ambassador and popular film star Boman Irani, the campaign was launched in August 2008. Bell Bajao! was created pro bono by Ogilvy & Mather.
Support: Human rights; violence against women
Note: Breakthrough is always looking out for delightful opportunities to partner with organizations, both media and grassroots, on cross sectional interest areas of human rights, women's issues, sexuality, HIV/AIDS, gender issues, issues of race/minority etc. for public advocacy, media campaigns, trainings, community level work and pop culture/art events.